The language of advertisements is packed with different persuasive techniques and appeals. All your student can learn and practice how persuasive language is used in a real-world setting in this easy-to-use, no-prep project.
The project focuses on analyzing persuasive techniques and appeals in infomercials or other kinds of advertisements. It’s designed in such a way that every student, regardless of their level of knowledge can show his/her full potential and participate actively. The infomercials add an element of engagement an fun that will engage even the most reluctant of learners.
The project can be used for assessment or as an exercise aimed at helping students practice analyzing the use of persuasive language in advertisements.
This bundle includes:
A guide that provides all the preparation you need for this
project
A detailed advertisement analysis graphic organizer
A ready-made curated YouTube playlist of carefully selected
infomercials chock-full of different persuasive techniques for
students to analyze
A student sign-up table
A grading rubric
An extension activity idea – student-created infographics that
present their learning in a visual way
Find me on YouTube: youtube.com/englilearn
If you have any questions or comments, please don’t hesitate to ask!
Knowing genre conventions is an important aspect of being able to write well. This presentation is a** clear, concise, and visually appealing guide** to teaching the fundamentals of newspaper articles.
It offers important general information about the typical features of newspaper articles, including audience, purpose and layout.
Through this presentation, your students will learn:
What articles are
What their audience and purpose are
What register is used when writing articles
What is the structure of an article
Do’s and don’ts of article introductions
How to end their article with an appropriate and effective conclusion
If you like this presentation, please leave a review.
If you have any questions, I’m always happy to help!
If your students struggle with reading and writing articles, you need a go-to resource that can help them integrate knowledge and skills to help them finally understand this informational text type. Now you finally have it!
This bundle combines theory and practice to help your students learn to read and write articles effectively.
The bundle consists of an informative presentation and an engaging article analysis stations activity.
Presentation
This presentation is a clear, concise, and visually appealing guide to teaching the fundamentals of newspaper articles.
It offers important general information about the typical features of newspaper articles, including audience, purpose and layout.
Through this presentation, your students will learn:
What articles are
What their audience and purpose are
What register is used when writing articles
What is the structure of an article
Do’s and don’ts of article introductions
How to end their article with an appropriate and effective conclusion
Article analysis stations activity
Getting high-school students to analyze long persuasive articles can be such a challenge!
This stations activity solves that problem by breaking the task down into manageable smaller chunks. The students are guided through the analysis through a series of questions that help them discover the layers of meaning in the text.
The questions are grouped into four categories:
Content,
Audience,
Purpose and tone,
Form and structure and Language
This helps students understand how individual words the author uses are linked with whole-text elements like audience, purpose and tone and how all the individual elements work together to create a unified, meaningful whole.
The fact that the task is broken down into easy-to-understand sections enables even the most confused learners to make sense of what they’re reading and analyze it, and at the same time allows more advanced students to showcase their in-depth knowledge.
The procedure is simple: Divide your students into groups, hand out the texts and the question cards and start the stations activity!
A detailed answer key is provided, so no prep is needed on your part!
If you prefer to use a more traditional approach, I’ve also grouped all the questions into a simple, beautiful worksheet, and the best part is, you can use the worksheet or the cards for any article or text, not just the one given here! Use the questions to help students prepare for standardized exams or just as regular classroom practice and review.
If you enjoy this resource, please leave a review.
This resource focuses on vocabulary for upper intermediate students related to traffic problems and issues that drivers can face on dangerous roads.
The lesson is based on the ‘10 roads you would never want to drive on’ video which can be found at this link.
The video is rich in advanced vocabulary related to traffic and traffic problems and is excellent for listening comprehension.
Instructions:
The students watch the video and fill in the worksheet in which they list the problems on each of the roads mentioned in the video
The teacher goes over the results with the students
Based on that listening exercise, the students guess the meaning of the key words from the video (this can be done in pairs or individually)
The teacher shows the presentation with images and definitions of the key vocabulary
Extension activity: Students practice the words using the matching cards included in the resource pack
Resources included:
Listening comprehension worksheet
Vocabulary guessing worksheet
Answer key for both worksheets
Presentation with high-quality images and clear definitions
BONUS file: FREE matching cards
The resource focuses on the following words and expressions:
stretch of road, tide, route, vanish, mistime, slippery, elevation, pothole, twists and turns, pedestrian, guardrail/safety barrier, remote, breakdown, headlights, fatal, head-on collision, erosion, landslide, narrow, blind corner, plummet, infamous, hairpin turns, desolate, featureless, paved, blizzard, altitude, impassable, four-wheel drive
Understanding the** definitions, examples and effects** of different persuasive techniques can be difficult and confusing.
This set of matching cards that can be used for revision and practice is an excellent way to your students build a strong foundation in understanding how different persuasive devices work.
The set focuses on the following persuasive techniques
(contained in the acronym A RIPE FOREST):
alliteration
anecdote
rhetorical questions
imperative
personal pronouns
exaggeration/hyperbole
facts
opinions
repetition
emotive language
statistics
triplets/list of three
The set consists of:
12 technique cards
12 definition cards
36 example cards (three for each technique)
27 effects cards (some effects can apply to several different techniques)
This resource works extremely well with my persuasive language techniques presentation.
I suggest you teach the techniques using the presentation first, and then have students revise using this matching cards set.